Are you organizing a cornhole tournament? You May Qualify For HOT Funding, But The Deadline Is Approaching | Reserved for subscribers

Victoria is becoming a booming sports tourism destination, from golf tournaments to combat sports like mixed martial arts. And, of course, the “growing” precision sport of cornhole.

Businesses that bring tourists to the city, such as those developing sports entrepreneurship, have until Sunday evening to apply for the financial rewards generated by tourist tax collections at hotels in Victoria. The deadline is 11:59 p.m. Sunday to apply for the so-called HOT funds through the city’s Convention and Visitors Bureau. A workshop is scheduled for Wednesday noon to guide applicants through the process.

Joel Novosad, director of the Convention and Visitors Bureau, told business and government leaders on Tuesday that the city has about $135,000 in total it can provide to businesses that bring visitors to the community. , such as sports tournaments, theaters, art venues, etc. Of the 13% hotel tax collected each night, the state receives 6% and the city 7%. The average reward is around $7,900, he said.

And sporting events as a tourist attraction are a key player in generating hotel stays, he said.

This is the interactive application form that businesses can use to apply for HOT funds.


“It’s definitely a growing category here in Victoria,” Novosad told the Victoria Economic Development Corporation’s Victoria Partnership on Tuesday. “You know, we see a lot of golf tournaments, that sort of thing. But we’re seeing a lot of success with hotel nights at different types of newer events. Disc golf is really growing in Victoria, … martial arts, combat sports are really growing in Victoria, as well as cornhole. It’s actually a booming sport in Victoria.

HOT money can be used to reimburse businesses for certain expenses related to tourism advertising, signs directing tourists to a destination, and tourist transportation, among several key sectors, if businesses can verify that the money has been spent. and probably led to the occupation of the hotel.

“Under state law,” he said, “HOT funds can only be used to improve the tourism industry in Victoria. hen or weakened streets or pay, you know, city employees more – police, firefighters, that kind of stuff.


Victoria officials encourage tourism in the city

But it can help businesses and agencies that provide convention centers and visitor information centers; register convention delegates; advertise, solicit and promote tourism; promote the arts, such as ballet, theatre, film and other subjects; ensuring historic restoration and preservation; offer sporting events; produce directional signs to help tourists; and transporting tourists to the city.

Most of the money is generated here by tourists but goes to local businesses, Novosad said.


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“There aren’t a lot of people from the outside who put this stuff on. There are a lot of locally generated events that attract people from out of town,” he said. “So it was local people, people you know, who were organizing these events and bringing people to Victoria. So it’s really great to see.

Keith Kohn is editor of The Victoria Advocate. He joined The Advocate after many years as a local newspaper editor in Florida, South Carolina, New York and California. Contact him at [email protected]

Kristen T. Prall