Training and support for women entrepreneurs in the NatWest and Meta campaign

One of the images of women in business from the Female Focus collection by NatWest and Getty Images

WOMEN entrepreneurs are offered financial readiness training and other support through a partnership between NatWest and Facebook owner Meta.

NatWest, the UK’s largest merchant bank, has joined the social technology company to provide support through Meta’s #SheMeansBusiness program.

The program also provides digital skills training and opportunities to expand business relationships and networks.

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NatWest has earmarked £2billion to invest in women’s businesses, taught entrepreneurial skills to 56,000 girls aged 16-18 and aims to have half of its accelerator hub program places reserved for women. women.

Meta launched #SheMeansBusiness six years ago to support women’s economic empowerment. To date, the program has supported over 1.5 million women worldwide.

In a campaign running through May 19, NatWest and Meta are offering 50 women entrepreneurs the chance to earn Meta ad credits, plus one-on-one digital mentorship and support to build a creative ad campaign, plus NatWest coaching and peer-to-peer sessions.

The support comes as NatWest and Getty Images launch a virtual gallery of pioneering female entrepreneurs from across the UK. Creating the Female Focus collection, the project is an attempt to challenge narrow views of women in business.

This is the second year of the project and the photos on display are of 30 competition winners from across the UK, including a martial arts business owner, a farmer and a construction company contractor. Anyone can see the gallery and it will be accessible for six months.

Julie Baker, Chief Business Officer at NatWest Group, said: “More women than ever are building businesses and we need to tap into that potential.

“Rose Review’s latest progress report showed that women are creating more businesses than ever before: last year, 140,000 new businesses were started by women, compared to 56,000 in 2019.

“Helping women build their businesses is a key next step and it’s great news that NatWest and Meta have teamed up to offer all women entrepreneurs education and networking, and 50 lucky women entrepreneurs a even greater boost to their businesses.

“We know that the images of women in business used by the media leave a lot to be desired. That’s why Getty Images and NatWest’s project to break stereotypes by exposing photos of women in different industries is so refreshing. Inspire- you and give the metaverse gallery a visit.”

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Carrie Timms, Global Trade Marketing Director for Europe, Middle East and Africa at Meta, said: “Women small business owners have fought hard to keep their doors open during this pandemic. At Meta, we want to support them, which is why we’re proud to partner with NatWest on this new #SheMeansBusiness program, whether it’s helping set up an advertising campaign or expert advice on business financing , we hope these new offerings will help women entrepreneurs emerge from the pandemic stronger than ever.”

Jacqueline Bourke, Head of Creative Ideas at Getty Images, said: “We believe there is a huge opportunity to challenge stereotypes around female entrepreneurship, to tell stories that have never been told before and to show how the power of inclusive visuals can remove barriers to entry.”

Details of the #SheMeansBusiness campaign can be found here. The Female Focus gallery can be found here.

Kristen T. Prall